When Eisner award winner Paul Pope was recently asked about doing an all ages book for DC, he had this to say:
"Batman did pretty well, so I sat down with the head of DC Comics. I really wanted to do 'Kamandi [The Last Boy on Earth]', this Jack Kirby character. I had this great pitch… and he said 'You think this is gonna be for kids? Stop, stop. We don't publish comics for kids. We publish comics for 45-year olds. If you want to do comics for kids, you can do 'Scooby-Doo.' And I thought, 'I guess we just broke up.'"
So, is this an example of DC just trying to be realistic about its target audience, a sign of them just sort of losing it even more and not even trying to attract new readership, or just an offhand comment made by a higher up dismissing what he thought was a bad idea?